JEAN SSENINDE UNITED APPOINTS PROMINENT BUSINESSMAN AS FIRST BRAND AMBASSADOR
On Monday 18th October 2021, Jean Sseninde United further took a bold step towards professionalising women’s football in Uganda and promoting the importance of having positive role models for young players by appointing Sam Atul, Lira City Mayor, and prominent businessman as first brand ambassador. The appointment of will play a crucial part in forming and implementing policies that could influence government support and the provision of resources.
Sam Atul is the current manager of Unity FM Lira, an ardent football fan and one of the prominent figures in Lira city. His focus on promoting transparency and accountability in Lira city and His intention to promote inclusive and sustainable development aligns with the Jean Sseninde United values.
“I support women’s football, and I am delighted to be associated with Jean Sseninde United because it is working to promote women football, especially in the Lango Sub-region. My team and I will work together to support the organization. For the past few years, we have seen more women getting involved in football, and credit to women and men who are involved in women football development.” said Atul
“We want to work with influential figures in communities to inspire and push for women’s equity. Jean Sseninde United is determined to work with Politicians, religious leaders, musicians, and former players to ensure women have role models to look up to and individuals who intentionally advocate and make key decisions in the development of women’s football.” said Jean Sseninde, a former Ugandan international and founder of Jean Sseninde United.